Research/Data

Articles

Singing and Psychological Well-being

Kelsey Menehan | Health, Impact/Value, Participation, Performance, Research/Data, Singing

The power of group singing to elevate mood and forge relationships can help people weather challenges and face life’s ups and downs. Read more

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Chorus America's Top 10 Most Viewed Web Articles

Lauren Rosenthal | Performance, Recruitment, Rehearsal, Repertoire, Research/Data, Singing, Technique/Tool, Volunteer

The beginning of a new year is a time for reflections, resolutions—and top 10 lists. Here are 2012's most viewed articles from the Chorus America website. Read more

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Conductor's Corner: When What You Say Is Not What You Get

Axel Theimer | Adults/Seniors, Conducting, Education, Performance, Rehearsal, Research/Data, Singing

Do you feel like the instructions you are giving your singers in rehearsal are not getting the desired result? Conductor Axel Theimer, the founder and artistic director of the Twin Cities-based Kantorei, has developed new approaches that align with research on how humans learn best. Consider his strategies for putting your singers at ease and tapping into their abilities. Read more

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Evaluate Your Chorus’ Education Program—On Any Budget

Chorus America Staff | Audiences, Civic Engagement, Community Outreach, Education, Evaluation, Impact/Value, Marketing/Public Relations, Participation, Research/Data, Schools

Your chorus has created and launched an exciting education program. How will you fund its evaluation? Kimberly Meisten of VocalEssence and David Myers of the University of Minnesota School of Music presented these ideas at the 2012 Chorus America Conference. Read more

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Hope and Hard Work: Government Support of the Arts in the U.S.

Ann Meier Baker | Civic Engagement, Community Outreach, Fundraising, General, Government/Policy, History, Impact/Value, Research/Data

During campaign season, "government support" comes up often as a discussion topic. As the U.S. approaches its November election, it feels like an appropriate time to remind ourselves about how government support applies to the arts. Here are some thoughts from Chorus America to get you started. Read more

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Six Essential Steps for Evaluating Your Chorus’s Education Program

Chorus America Staff | Audiences, Civic Engagement, Community Outreach, Education, Evaluation, Impact/Value, Marketing/Public Relations, Research/Data, Schools

Your chorus has created and launched an exciting education program. How will you measure its effectiveness? Kimberly Meisten of VocalEssence and David Myers of the University of Minnesota School of Music presented some winning ideas at the 2012 Chorus America Conference. Read more

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Sing for Your Life: What We Can Learn from the “Singing Cultures”

Chorus America Staff | Adults/Seniors, Children/Youth, Health, Impact/Value, Participation, Research/Data, Singing

In Finland, people sing in choirs well into their golden years. Julene Johnson, PhD, a research professor at University of California, San Francisco, tells what she has learned about the importance of choral singing and healthy aging. Read more

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Building Audiences Today

Six Sure Strategies for Effective Marketing and Ticketing

Mark Shugoll | Audiences, Diversity, Marketing/Public Relations, Research/Data, Social Media

How can choruses stay competitive in the quest for audience in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options? And how do we make the face of our audience younger and more colorful? Here are six strategies gleaned from recent research in arts marketing. Read more

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The Shifting Sands of Demand

Trends in Arts Audience Behaviors

Alan Brown | Audiences, Community Outreach, Innovation, Marketing/Public Relations, Performance, Research/Data, Social Media

Drawing on a wide range of arts industry research and his own observations about the larger environment in which arts groups operate, Alan Brown shares six interrelated macro trends affecting audience behaviors and demand for arts programming. Read more