Research/Data
Articles
Singing and Psychological Well-being
Kelsey Menehan | Health, Impact/Value, Participation, Performance, Research/Data, Singing
The power of group singing to elevate mood and forge relationships can help people weather challenges and face life’s ups and downs. Read more
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Chorus America's Top 10 Most Viewed Web Articles
Lauren Rosenthal | Performance, Recruitment, Rehearsal, Repertoire, Research/Data, Singing, Technique/Tool, Volunteer
The beginning of a new year is a time for reflections, resolutions—and top 10 lists. Here are 2012's most viewed articles from the Chorus America website. Read more
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Conductor's Corner: When What You Say Is Not What You Get
Axel Theimer | Adults/Seniors, Conducting, Education, Performance, Rehearsal, Research/Data, Singing
Do you feel like the instructions you are giving your singers in rehearsal are not getting the desired result? Conductor Axel Theimer, the founder and artistic director of the Twin Cities-based Kantorei, has developed new approaches that align with research on how humans learn best. Consider his strategies for putting your singers at ease and tapping into their abilities. Read more
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Evaluate Your Chorus’ Education Program—On Any Budget
Chorus America Staff | Audiences, Civic Engagement, Community Outreach, Education, Evaluation, Impact/Value, Marketing/Public Relations, Participation, Research/Data, Schools
Your chorus has created and launched an exciting education program. How will you fund its evaluation? Kimberly Meisten of VocalEssence and David Myers of the University of Minnesota School of Music presented these ideas at the 2012 Chorus America Conference. Read more
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Hope and Hard Work: Government Support of the Arts in the U.S.
Ann Meier Baker | Civic Engagement, Community Outreach, Fundraising, General, Government/Policy, History, Impact/Value, Research/Data
During campaign season, "government support" comes up often as a discussion topic. As the U.S. approaches its November election, it feels like an appropriate time to remind ourselves about how government support applies to the arts. Here are some thoughts from Chorus America to get you started. Read more
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Six Essential Steps for Evaluating Your Chorus’s Education Program
Chorus America Staff | Audiences, Civic Engagement, Community Outreach, Education, Evaluation, Impact/Value, Marketing/Public Relations, Research/Data, Schools
Your chorus has created and launched an exciting education program. How will you measure its effectiveness? Kimberly Meisten of VocalEssence and David Myers of the University of Minnesota School of Music presented some winning ideas at the 2012 Chorus America Conference. Read more
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Sing for Your Life: What We Can Learn from the “Singing Cultures”
Chorus America Staff | Adults/Seniors, Children/Youth, Health, Impact/Value, Participation, Research/Data, Singing
In Finland, people sing in choirs well into their golden years. Julene Johnson, PhD, a research professor at University of California, San Francisco, tells what she has learned about the importance of choral singing and healthy aging. Read more
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Building Audiences Today
Six Sure Strategies for Effective Marketing and Ticketing
Mark Shugoll | Audiences, Diversity, Marketing/Public Relations, Research/Data, Social Media
How can choruses stay competitive in the quest for audience in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options? And how do we make the face of our audience younger and more colorful? Here are six strategies gleaned from recent research in arts marketing. Read more
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The Shifting Sands of Demand
Trends in Arts Audience Behaviors
Alan Brown | Audiences, Community Outreach, Innovation, Marketing/Public Relations, Performance, Research/Data, Social Media
Drawing on a wide range of arts industry research and his own observations about the larger environment in which arts groups operate, Alan Brown shares six interrelated macro trends affecting audience behaviors and demand for arts programming. Read more
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Tell Me A Story: The Personal Impact of Singing
Ann Meier Baker | Children/Youth, Education, Impact/Value, Research/Data, Singing
Personal stories can be a vital way to communicate the value of your chorus. Read more
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Resources
The Choral Works of Hamish MacCunn (1868–1916)
Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing
This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more
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Chorus Operations Survey Report (2012)
Roland Kushner | Evaluation, Finance, Fundraising, Governance, Management/Leadership, Marketing/Public Relations, Operations, Research/Data, Technique/Tool
Chorus America's annual survey of the operations of choruses, the Chorus Operations Survey Report includes more than 40 different analyses, from number of board meetings to board giving, from ticket pricing to chorus dues amounts, from accompanist pay practices to marketing efficiency. The 2012 report features data from the 2010-2011 season. Read more
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The Choral Works of Stephen Chatman
Chorus America Staff | Conducting, Repertoire, Research/Data
Research Memorandum Series No. 201. This issue provides insight into the music of Stephen Chatman, internationally known Canadian composer and teacher. Graeme Langager gives us a complete listing of Chatman's published and unpublished choral compositions. Read more
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Renaissance and Baroque Performance Practice: Invaluable Resources for the Choral Conductor
Chorus America Staff | Conducting, Research/Data
Research Memorandum Series No. 200. A thorough and definitive compilation of resources in Renaissance and Baroque performance practice spanning, approximately, the past 70 years. This issue provides a broad yet in-depth overview of the manifold issues faced by choral conductors in preparing performances of music from these time periods. Read more
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Making the Case for Your School Choir: An Advocacy Guide
Chorus America Staff | Children/Youth, Civic Engagement, Education, Impact/Value, Research/Data, Schools, Technique/Tool
Given the situation at the federal, state, and local levels, Chorus America developed this guide to help chart a path toward proactive advocacy on behalf of choral music education. Contains a step-by-step advocacy plan as well as research and statistics on the value of choral singing in school from more than 40 studies. Read more
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'Making the Case' Tool: The Comparative Advantages of Choruses
Chorus America Staff | Children/Youth, Civic Engagement, Education, Impact/Value, Research/Data, Schools, Technique/Tool
The top 10 reasons why choral singing is a great activity! Read more
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'Making the Case' Tool: Quotes Linking Arts Education and Student Achievement
Chorus America Staff | Children/Youth, Civic Engagement, Education, Impact/Value, Research/Data, Schools, Technique/Tool
A list of useful quotes from influential leaders in support of the arts and choral music. Read more
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'Making the Case' Tool: Partnerships Between Schools and Independent Youth Choirs
Chorus America Staff | Children/Youth, Civic Engagement, Education, Impact/Value, Research/Data, Schools, Technique/Tool
Chorus America’s member choruses all across North America are leading the way in working with school music programs to support, revive, or expand choral music education. Here are some examples of how our members are creatively partnering with schools. Read more
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'Making the Case' Tool: Choral Singing and Student Achievement Fact Sheet
Chorus America Staff | Children/Youth, Civic Engagement, Education, Impact/Value, Research/Data, Schools, Technique/Tool
In the 21st century, America’s manufacturing-driven economy is being replaced by a creative economy. President Obama is calling for a “complete and competitive education” to ensure our place in the global economy. How do the arts—and choral music specifically—help prepare our students to meet these challenges? Read more
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'Making the Case' Tool: Build Your Network Worksheet
Chorus America Staff | Children/Youth, Civic Engagement, Education, Impact/Value, Research/Data, Schools, Technique/Tool
A question-and-answer worksheet to help you expand your network of choral music supporters. Read more
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Dialogue
How Do You Use Research?
Anonymous | Research/Data
What are some ways you have used research, such as the Chorus Impact Study, to benefit your chorus locally? Read more
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