10 New Ways Your Chorus Can Use Facebook and Twitter

Lauren Rosenthal | Audiences, Education, Marketing/Public Relations, Social Media, Technology

Whether your chorus is a 150-member children's choir or an eight-member a cappella group, social media can be a powerful tool for staying in touch with your members and your audience. Here are some new ideas to help keep your Facebook and Twitter presence fresh. Read more

The Changing World of Communications

Communications director Robin L. Perry reflects on how the tsunami of technology has changed the way organizations communicate.

Gayle Ober | CA News, Careers, Innovation, Marketing/Public Relations, Social Media

With this issue of The Voice, editor Robin L. Perry says farewell. After 12 years at Chorus America, she is taking on a new challenge, working with her father on a biography, which will involve a move to California. Chorus America has been the beneficiary of Robin's expertise, creativity, and hard work. She leaves us with a terrific base on which to grow and we wish her all the best in her new venture. I asked her to reflect on her tenure as director of communications and to share with readers her perspectives on how communications have changed during that time. Read more

How To Recruit Volunteer Singers

Kelsey Menehan | Management/Leadership, Marketing/Public Relations, Singing, Social Media, Volunteer

Strategies for reaching out to prospective singers Read more

Building Audiences Today

Six Sure Strategies for Effective Marketing and Ticketing

Mark Shugoll | Audiences, Diversity, Marketing/Public Relations, Research/Data, Social Media

How can choruses stay competitive in the quest for audience in a fast-changing world of busy lifestyles, cultural glut, home theaters, and web-based entertainment options? And how do we make the face of our audience younger and more colorful? Here are six strategies gleaned from recent research in arts marketing. Read more

'Chorus Impact Study' Tool: Talking Points

Chorus America Staff | Civic Engagement, Impact/Value, Marketing/Public Relations, Participation, Research/Data, Sample/Template

A one-page handout summarizing the four key findings of the 2009 Chorus Impact Study. Read more

Chorus Operations Survey Report (2011)

Roland Kushner | Evaluation, Finance, Fundraising, Governance, Management/Leadership, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

Chorus America's annual survey of the operations of choruses, the Operations Survey Report includes more than 40 different analyses, from number of board meetings to board giving, from ticket pricing to chorus dues amounts, from accompanist pay practices to marketing efficiency. The 2011 report features data from the 2009-2010 season. Read more

'Music Director Transition' Tool: Developing a Communications Plan

Chorus America Staff | Careers, Conducting, Governance, Marketing/Public Relations, Sample/Template, Strategic Planning, Technique/Tool

A worksheet to help choruses communicate to all constituents in the event of an artistic founder transition. Read more

Creating Your Social Media Footprint

Chorus America Staff | Marketing/Public Relations, Social Media, Technique/Tool

"To Tweet or Not ToTweet," a PowerPoint presentation on how to develop a social media strategy for your chorus given at the 2010 Conference. Read more

The Great American Sing

4310 County Road 137, St. Cloud, MN 56301

Great River Chorale | Adults/Seniors, Audiences, Children/Youth, Community Outreach, Education, Families, General, Marketing/Public Relations, Participation, Performance, Repertoire, Schools, Singing

Music by the people and for the people!   Read more

Heritage Presents: 13th Annual Concert Sing On!

4101 Nebraska Avenue, NW, Washington, DC 20016

Miriam Dixon | Adults/Seniors, Audiences, CA News, Children/Youth, Civic Engagement, Community Outreach, Composing/Commissioning, Conducting, Diversity, Education, Families, Fundraising, General, Impact/Value, Innovation, Management/Leadership, Marketing/Public Relations, Networking, Participation, Performance, Professional, Recruitment, Schools, Singing, Social Media, Symphonic, Venue, Volunteer

We Preserve the Past. We Inspire the Community. We Sing On. Join Heritage Signature Chorale for our annual concert which promises to stir your soul. Tickets may be purchased at www.heritagesignaturechorale.org or by phone (202) 808-0583. Read more

Auditions: San Antonio Choral Society 2012-2013 Season

4242 Bluemel Road, San Antonio, TX 78240

Gustavo Rios Jr | Adults/Seniors, Civic Engagement, Community Outreach, Diversity, Education, General, Impact/Value, Marketing/Public Relations, Networking, Participation, Recruitment, Technology, Volunteer

Auditions are currently being held for NEW Singers.   Read more