Audiences

Articles

The Audience Talks

Conversations with Choral Music Concertgoers

Matthew Sigman | Audiences, Community Outreach, Diversity, Marketing/Public Relations

Through interviews with random, "ordinary" audience members, we discover how they found their way to choral concerts and what keeps them coming back for more—article includes practical recommendations for choral leaders. Read more

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Selecting Music for Diverse Audiences

An Interview with Julian Wachner

Chorus America Staff | Audiences, Conducting, Innovation, Profile, Repertoire

With so many music directors juggling multiple podiums, choosing repertoire that meets the specific needs of each chorus and the audience in that community takes on special significance. Read more

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How to Engage the Millennial Generation in Choral Music

Jan-Marie Petersen | Audiences, Community Outreach, Diversity, Innovation, Performance

Choral music covers all manner of human experience—life, death, love, loss, hope, despair, longing, passion, freedom, spirituality. Those are topics that people of all generations can relate to. But it may take a little ingenuity and a willingness to break traditions to get 20- and 30-somethings into your concert hall. Here are three ideas for cultivating young audiences. Read more

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The Art and Science of Good Sound Design

Michael Shaughnessy | Audiences, Performance, Technology

Whether your needs are as simple as amplifying announcements from the podium or as complex as balancing voices with instruments in a large space, paying attention to sound design can make or break your concert. Read more

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The Changing Contract with Your Audience

Ann Meier Baker | Audiences, Impact/Value, Innovation, Management/Leadership

Are we in the business of delivering excellent performances or delighting our audiences? The answer of course is both, but too many see it as an either-or construct, limiting their potential. Read more

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Back from the Brink

How One Chorus Grappled with the Perfect Storm of Bad Economic Circumstances

Eric Holtan | Audiences, Finance, Fundraising, Governance

All of us in the arts feel the pinch in a recession. Here is the story of how the Tucson Chamber Artists weathered the storm of economic bad news during one year, employing adaptive strategies throughout the season to overcome them. Read more

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Out of the Concert Hall...

Choral Concerts in Unusual Venues

Kelsey Menehan | Audiences, Community Outreach, Innovation, Operations, Performance

What happens when you take your concert to a museum, armory, warehouse, stone mill, or parking garage? Performing music in unusual venues can ignite a spark of creativity and community connection for choruses. Read more

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Ligeti in Winter

Gregory Boals | Audiences, Impact/Value, Rehearsal, Repertoire, Singing, Symphonic

Much in the same way you might stop and get to know your neighbors during a snowstorm, a difficult piece can draw singers together in solidarity amdist the flurry of notes. Read more

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Operas Move to the Silver Screen

Michael Shaughnessy | Audiences, Impact/Value, Singing

New ways of consuming opera performances may help reinvigorate the art form. Read more

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Get Your Story Straight

A Brand Audit Can Help

Todd Estabrook | Audiences, Marketing/Public Relations, Technique/Tool

It's important for a chorus to convey messages through marketing communications that are consistent with the brand conveyed through its musicmaking. A periodic brand audit—conducted either by a consultant or done yourselves following the simple steps below—will help bring you into alignment. Read more

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Resources

The Choral Works of Hamish MacCunn (1868–1916)

Jennifer Oates | Audiences, Composing/Commissioning, Conducting, History, Performance, Repertoire, Research/Data, Singing

This issue provides insight into the music of Hamish MacCunn, Scottish romantic composer, conductor, and teacher. Jennifer Oates gives us a complete listing of MacCunn's choral works, including audio file examples. Read more

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Chorus America Research Memo

NEA's 2008 Survey of Public Participation in the Arts

Chorus America Staff | Audiences, Civic Engagement, Government/Policy, Impact/Value, Participation, Research/Data

Chorus America illustrates how the National Endowment for the Arts' release of a research memo to the 2008 Survey of Public Participation in the Arts relates to the 2009 Chorus Impact Study. Read more

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The Jubilee Songs of 1872 and 1884: Reconciling Reconstruction(s)

Chorus America Staff | Audiences, Diversity, History, Research/Data

American Choral Review 53.1 Read more

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Chorus Operations Survey Report (2010)

Roland Kushner | Audiences, Finance, Governance, Marketing/Public Relations, Operations, Research/Data, Technique/Tool

The 2010 survey reports on operations data from the 2008-2009 season. An excellent benchmarking tool. Read more

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Shifting Sands of Demand

Alan Brown | Audiences, Marketing/Public Relations, Research/Data, Social Media

Alan Brown, principal of WolfBrown, presented these research findings and strategies for audience development at the 2010 Conference. Read more

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Conference Keynote Speech: There Are No Crises

Russell Willis ... | Audiences, Finance, Fundraising, Governance, Innovation, Management/Leadership

A speech by Russell Willis Taylor of National Arts Strategies that addresses ways to turn times of organizational and environmental crisis into growth and creative thinking opportunities. Delivered at the 2010 Conference. Read more

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Events

San Gabriel Valley Choral Company Presents "Tell It!"

Pasadena, CA 91101

San Gabriel Val... | Adults/Seniors, Audiences, CA News, Community Outreach, Conducting, Performance, Repertoire, Singing

The San Gabriel Valley Choral Company presents a concert entitled “Tell It!” Complete with soloists and instrumentalists, this rousing concert features folk songs, spirituals, and American classics by Aaron Copland, Stephen Foster, and more. Tickets are now available at the cost of $9 to $15 for two performances: June 8 at 6:15 p.m. at First Presbyterian Church of Monrovia and June 15 at 5:00 p.m. at All Saints Church in Pasadena. More information can be found at www.choralcompany.org or by calling 626-579-2433. Read more

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A Boy Called King

100 Northern Ave., Boston, MA, 02210

Ileana Maria | Audiences, Children/Youth, Community Outreach, Composing/Commissioning, Diversity, Performance, Singing

World Premiere: "A Boy Called King" is a turbulent love story exploring many interesting themes. Daniel Roumain is the composer, and the Institute of Contemporary Art/Boston is hosting the performance. Read more

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Breath of Inspiration: An evening of Gospel, Classical, Jazz and More!

111 S Grand Ave. Los Angeles, CA 90012

iris@DCINY.org | Adults/Seniors, Audiences, Children/Youth, Composing/Commissioning, Conducting, Diversity, Education, Families, General, Marketing/Public Relations, Participation, Performance, Repertoire, Schools, Singing, Symphonic, Venue

An evening of triumphant music! Members of Toronto Youth Wind Orchestra, Atlanta Youth Wind Symphony and Gwen Wyatt Chorale (CA) provide an entertaining palette of unique genre-bending sounds. From Gospel to Classical, these passionate, energetic artists perform with a supreme gusto and enthusiasm that is sure to delight and entertain audiences of all ages and tastes. Read more

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Choral Arts presents Life Stories: The Choral Music of Eric Barnum

Seattle, WA

Choral Arts | Audiences, Children/Youth, Community Outreach, Composing/Commissioning, Conducting, Education, General, Performance, Repertoire

An extraordinary concert devoted to the luminous harmonies and deep spirituality of one of America's foremost choral composers, Eric Barnum. This program features many of Barnum's most alluring works and includes the Seattle premiere of "Human Heart", performed as a combined finale with six exceptional student choirs. During the evening, Choral Arts will also premiere "Chronologic", its annual Finding Your Voice poetry contest commission. For more information visit: http://www.choral-arts.org/concerts/life-stories.html Read more

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IT'S OUR PARTY! A SWEET/SASSY 16 PARTY

200 South Grand Ave, Los Angeles, CA

Vox Femina Los ... | Adults/Seniors, Audiences, CA News, Children/Youth, Civic Engagement, Community Outreach, Composing/Commissioning, Conducting, Diversity, Education, Families, General, Performance, Schools

MISSION: Vox Femina Los Angeles gives women voice through the performance of quality choral literature. Diverse in culture, age, race, belief and sexual identity, we are a chorus committed to commissioning new works and raising awareness about issues that affect us as a family of women. Through music, we aim to create a world that affirms the worth and dignity of every person. Read more

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Voce Chamber Singers presents "Summertime..."

432 Van Buren Street, Herndon, Virginia

Joan Winter Skerritt | Adults/Seniors, Audiences, Families, Performance, Repertoire, Singing

Voce welcomes the sultry months with a concert featuring the summer section of Haydn's “The Seasons” along with selections by Gershwin, Brubeck, Piazzolla and many more, all with a summertime theme. Read more

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Voce Chamber Singers presents "Summertime..."

Reston, Virginia 20191

Joan Winter Skerritt | Adults/Seniors, Audiences, Families, General, Performance, Repertoire, Singing

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Dark Eyes/New Eyes: A Journey in Armenian Music

New York City

emilymt | Audiences

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Choral Journey to the East

5 Thomas Circle, NW Washington, DC 20005

Children's Chor... | Audiences, Children/Youth, Families, Performance, Repertoire, Venue

Join Children's Chorus of Washington, the finest children's chorus in our nation's capital, on its "Choral Journey to the East" on Sunday, May 12 at 4:00pm at National City Christian Church. The concert will feature all CCW's ensembles joined by Erhu and Guzheng players, for a program of songs from various countries in East Asia. Read more