*Also in this series:
Choruses and choral leaders who launched creative online participatory singing outlets to combat COVID-19.
Choral broadcasts sprouting up in the face of COVID-19.
Using Social Media to Engage Your Audiences
Are you looking for the right social media mix for your chorus? Perhaps you have a Facebook, Twitter, Instagram, etc. account set up, but need some help using these platforms to effectively engage your audiences and support your chorus' mission. Join Anne Longmore, director of marketing at the Toronto Mendelssohn Choir and a public relations professor at Humber College to discuss strategies and goals so that you can reach the people you need to reach without falling down the social media rabbit hole.
Broadcast Your Voice - Wednesday, February 10, 2016 - 2PM EST
Funding in the Future - Wednesday, Jan. 13, 2015
Funding in the Future
I am not an expert at fundraising in the traditional sense. As a recovering choral conductor who became a recording engineer, I’ve never held a fundraising position for any arts nonprofit organization. I did, however, spend 10 years working for two symphonic choruses with budgets of over $1 million and administrative staffs of less than five people. Like many of us, I’ve gotten an on-the-job crash course in fundraising and patron cultivation.
Social Media for Choruses
These six commandments from marketing and communications professional Nancy Roberts will help guide your chorus’s social media tactics and save time and money.