*Also in this series:
Choruses and choral leaders who launched creative online participatory singing outlets to combat COVID-19.
Priced Out of the Market
Churches are the traditional performance venue of choice for many choral music organizations. But as rental costs rise and competition for event space becomes tighter, choruses are feeling the squeeze. Here are a few innovative, affordable solutions they’ve found.
Cause for Celebration: Why Choruses See Major Anniversaries as Major Opportunities
North American choruses are anticipating a wave of major anniversaries in the coming years, and their leaders are hard at work preparing to mark the occasions. The most thoughtful celebrations honor a chorus’s past achievements, while laying the groundwork for an even stronger future.
From Anonymous to Insta-Famous: Building Your Brand in the Digital Age
Five Steps to Actionable Audience Development
To better understand how to engage new audiences and deepen relationships with current patrons, consider wiping the slate clean and taking a fresh approach. Reexamine old assumptions. Redefine terms. Reacquaint yourself with your audience. Allow yourself to dream.
Email Marketing Makeover
Email has the highest ROI of any digital marketing channel. Are you maximizing your campaigns to drive open rates and conversions? Learn how to get more engagement and click-throughs, as well as best practices for email design, subject lines, segmenting lists, behavior-based sending, and the basics of email automation. You will walk away with actionable knowledge to implement at your organization right away.